Overcoming the concept that the perfect store is the one that makes the most sales, we have evolved towards a new conception of the term where the perfect store is one that the consumer recognizes, remembers, prefers and speaks.
We will finish the conference talking about how these stores should be tomorrow. A table where we will discuss the three perspectives, the administration, the theory and the reality that professionals see. Where the center will be the consumer and the new ways of buying.
The table wants to be a point of debate on the essential points that a store has to follow and how it develops for the consumer.
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