Barcelona - 12th & 13th of november 2018
12th & 13th of november 2018
I want to recive information about the conferences
Commerce and Tourism

22% of private companies in Europe work in commerce industry and employ about 30 million people, it means one of every seven jobs in Europe belongs to the commerce sector.

In view of these data we can affirm that commerce is a key sector in local economies and a fundamental urban social agent. For this reason, from Vitrinas de Europe we consider that we must promote a debate in which trade – and local commerce – is the central axis of the discussion.

Aware of the reality and the threats that commerce has to face, mainly globalization and digitalization, the ‘XIV Conference on Urban Trade and Tourism’ will confront different existing models to elucidate answers to the hottest issues. On the other hand, urban projects that stand out for the promotion of maintenance and the appearance of commerce, as well as favoring the “compact city” model that promotes, preserves and strengthens local commerce, will also be presented.

The urban commerce is one of the most important economic activities of the productive activity of Barcelona.
For this reason, we hold a European Conference on commerce and tourism that seeks the following objectives:
Professionalization of its commercial and economic net.
Empowerment of a commerce that needs to be more competitive and adaptable to the new competitive challenges of the future.
Look for for new formulas that optimize the management of public spaces and their impact on commerce.
Encourage and think about new public-private consensus formulas.
Generate a new framework of synergies and collaboration among the main economic, social and cultural sectors of the city.
All these objectives, must allow us to promote an innovative and attractive Congress that will be able to value what will be, with no doubt, the pillars of the dynamism of future proximity commerce.
round tables with European experts
Model of city and relationship with local commerce
Commerce, culture and tourism
Commercial models in the cities of the future
Impact of commerce in the urban landscape, what role can and should play?
Technology and commerce
The perfect shop
Mikael Colville-Andersen
Adviser of cities and companies on urbanism
Impact of commerce in the urban landscape, what role can and should play?
José Antonio Donaire
Professor at the Faculty of Tourism of the University of Girona
Commerce, culture and tourism
Isabel Roig
Director General of BCD (Barcelona Design Center)
Impact of commerce in the urban landscape, what role can and should play?
Cathy Parker
Professor of retail and marketing enterprise at Manchester Metropolitan University
Commerce, culture and tourism
Isaac Albert
Deputy Delegate of Commerce of the Diputació de Barcelona
Impact of commerce in the urban landscape, what role can and should play?
see all the speakers
Monday 12th of november
Speaker: Ada Colau
Coffee Break
Moderator: Josep Xurigué | Speakers: José Antonio Donaire, Cathy Parker, Gabriel Jené and Alessandro Tortelli.
Lunch break
Moderador: Oriol Cesena | Ponents:
Salva Vendrell, Agustí ColomJohn Griffiths and Francis Palombi.
Moderator: Laura López | Speakers: Mikael Colville-Andersen, Isabel Roig and Isaac Albert
Vitrines members
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